Nick Junior. crafting mother-oriented content

Nickelodeon is creating a primetime programming block for Nick Junior., specific at moms and beginning next fall. NickMom will air seven nights every week at 9 o'clock, while using two several hours of content repeated at 11. The programming will originate from greater than 30 comedy, talkshow and gameshow projects presently in development and personalized to moms. Among people with projects which will be considered for NickMom are Eyeworks USA ("The Finest Loser") Madeleine Smithberg ("The Daily Show With Jon Stewart"), Annabelle Gurwitch ("Dinner together with a filmInch) and Hugh Fink ("The Late Late Show With Craig Ferguson"). General Mills and Reckitt Benckiser have formerly signed on as sponsors for NickMom, that is ad-supported while Nick Junior.'s kid-oriented content remains ad-free. Nick Junior. reaches 73 million houses. Though NickMom doesn't premiere round the smallscreen until next season, its companion website will launch Monday. According to Nickelodeon research via Nielsen, one-fourth of moms today seen Nickelodeon programs as children. "Current day moms who had been elevated with Nickelodeon have a very restored relationship around through their kids, therefore we have something on their own account as grownups in NickMom," Nickelodeon Systems prexy Cyma Zarghami mentioned. "This generation of moms is very unique of anybody before it, which we're very excited use a destination that's unique in current day entertainment landscape with content that taps into Nickelodeon's comedy DNA." Contact Jon Weisman at jon.weisman@variety.com